A broad perspective on marketing is however important whatever industry. Here we will emphazize segmentation and targeting, branding, strategic goals, and the context of where marketing according to the customers needs. Our goal is a large hetrogeneous market and to meet the need of those customers. Our overal resources are raw material to the steel plants, smelters and steel mills for production of steel. How do you handle marketing segmentation for selling loads of magnetite and hematite iron ore?, It might be something to ask! We are using customer profiles to help inform the company about who the customer is for optimizing focus to a target segment. That's the marketing plan to make sure that our potential customers are the same as our target market. However, marketing key principles are, specialization, differentiation, segmentation and concentration. Because of these key factors answered we belive being better than our competitors. Also, in the end and out of this state concentration for our focus and efficiency is rather an phenomena or a positive effect of what we do rather than a set clear strategy. When we first started to think about seaborne iron ore trade we figured out that we are very best in doing what we do! That made us identify our area where from the criteria grow wherein we must put together a team from the same formula. So what do we have come up with? Not a political contribution, but for that the customers buy the products we provide because they like the products that we offer. We know that our customers are motivated to buy from us because we help them achive their goal that they have or because they have a need of our products and services. In other words our focus of the business is to have problems to get solved exposure from the industry.
Put what you learned into action here! Don't be scared, if it works for me, it'll work for you to. Success principles are not a fortune everywhere! Keys to Personal Power. Watch this lecture!
Copyright © by Roger K. Olsson
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